Q. what according to you is soft power? How do you define it?

A. I define it very much as Joseph Nye defined it originally which is to say that soft power is the power of attraction. So it isn't like the other concepts of power which is coercive or which involves relationships of dependence which might involve threats, promises, rewards and so on. Instead what soft power involves is that attractive power that societies have which governments might be able to use, but societies have cultures and groups of people. It involves a whole range of different things whether its cultural traditions or art. It might be literature, philosophy, might be music and architecture- a whole number of things like that. It might be movies. It might be you know, in case of the South Koreans it might be pop music. You know the whole number of different aspects to that which can make up a country's soft power.


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